Growth marketing that shows up in the numbers
I'm Jeff Fatherree, founder of Expert Exposure. For 12+ years I've run paid ads, fixed underperforming stores, and built AI workflows that save teams hours every week. Recent results: 180% YoY revenue growth for a legacy ecommerce brand and 1,380% ROAS on $91K in Google Ads spend.
About Jeff
Before Expert Exposure, I led ecommerce for a footwear retailer for seven years and ran award-winning hostels in Puerto Rico. Today I work with Shopify brands and service businesses in Dallas–Fort Worth and nationwide. I also run the free Shopify Profit Lab community on Skool, where I answer store owners' questions every week.
Put AI to Work in Your Business
Most small businesses are still doing by hand what AI can handle in minutes. I set up practical AI workflows that save time and bring in more customers.
- Lead follow-up that replies in minutes, not days
- Automated reporting on ads, sales, and website traffic
- Product descriptions, emails, and ad copy drafted in your brand voice
- Customer questions answered faster with AI-assisted support
- Visibility in AI search tools like ChatGPT, Gemini, and Google AI Overviews
Not sure where to start? Book a free 15-minute automation check and I'll show you the top 3 places AI can save you time.
What clients say
"Jeff was able to make some fantastic, strategic recommendations. Just as impressive was his ability to get down in the weeds throughout our platforms and deliver a large list of actionable insights that I handed to my team to immediately act upon. I'm hoping to hire Jeff in the future for larger projects."
— Bryce K., President/CEO, ecommerce brand (client)
"His expertise in digital marketing is exceptional, and the strategies he drove consistently produced outstanding results. Jeff's expertise, creativity, transparency and leadership skills make him an asset to any team or organization."
— Ty Maidens, Project Manager, American Express
From the Shopify Profit Lab Community
I run the free Shopify Profit Lab on Skool and answer store owners' questions in ecommerce and Google Ads communities. A few recent threads:
- "Performance Max vs Standard Shopping": when to use each and how to structure them.
- "BFCM plan roast": a line-by-line review of a member's Black Friday plan.
- "Launching before Black Friday": how to test ads and scale a new store going into Q4.